1. To equip and assist producers to break the cycle of poverty through their gifts and abilities.

2. To ensure a safe and conducive working environment for all who work for the company.

3. To assist in business development, product development, marketing strategies, leadership trains and international marketing for fair prices and wages.

4. To employ advisors, experts, teachers and other staff for the entire company human resource requirement with out discrimination and ensure equality of employment opportunities for both men and women. The company is gender sensitive.

5. To avoid the use of child labour at all stage of production, processing, packing and delivery.

6. To provide training and information to the groups of producers, protect the environment and plant more trees. We have initiated that all the producers should have a portion of there shambas planted trees.

7. To promote and assist in the promotion of any other organization or company or any other body having objects similar to those of the company.